Author: Stephen Nellis 20 July (Reuters) On Wednesday, Apple Inc. AAPL.O published a study describing a two-pronged strategy in the digital health industries, enticing consumers with health and fitness features on the one hand while interacting with conventional healthcare systems on the other.
In the eight years since it started delivering health features like a medical records storage system for iPhones, Apple has never provided a thorough overview of its strategy to healthcare markets. The research was spearheaded by Apple’s chief operations officer, Jeff Williams. Additionally, it has begun collaborating with organizations like the Stanford University School of Medicine to carry out formal, extensive medical investigations. The Apple Watch, a gadget with sensors for heart health and other features that Williams helped bring to market, has been the focus of a lot of the work.
According to the study, Apple’s consumer-focused efforts centre on giving people a safe location to store their health and medical data on iPhones while utilising devices like the Apple Watch to alert and prod users toward better health. Among its other features, the gadget may warn users of cardiac irregularities and recognise when someone has taken a heavy fall so that a contact can be notified. Apple said that its system can now securely store 150 different kinds of health information, all of which are encrypted and only accessible by people, not Apple.
The company also described the work it is doing with medical researchers to enable them to use Apple devices for studies, as well as the work it is doing with patients to enable them to share and discuss information gathered by Apple devices so that they can better monitor their health in between doctor’s appointments.
According to Williams’ article, Apple plans to continue creating health-related features for both users and the healthcare sector. Williams added, “Our objective for the future is to keep developing science-based technology that gives people even more information and serves as an intelligent health guardian, so they are no longer passengers on their own health journey.