Google and Nvidia Reportedly Oppose Activision Blizzard Deal: According to a Bloomberg article, Google and Nvidia have joined Sony in voicing their concerns to the Federal Trade Commission (FTC) about Microsoft’s proposed $69 billion acquisition of Activision Blizzard.
According to the two businesses, acquiring Activision Blizzard would give Microsoft an unfair advantage in the cloud, subscription, and mobile gaming industries. Despite this, a source close to Nvidia told Bloomberg that the company isn’t vehemently opposed to the deal, though it did emphasize the significance of fair access to games.
The article doesn’t go into detail on the other particular worries of either company. Given that Google’s Stadia program was discontinued last year, Microsoft and Nvidia are currently significant competitors in the cloud gaming market with GeForce Now. However, Microsoft has a very limited presence in mobile gaming.
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In reality, Activision Blizzard’s mobile King subsidiary was previously identified by Xbox CEO Phil Spencer as the cornerstone of the anticipated acquisition, and documents related to the transaction have shown that Microsoft intends to employ King to develop a new “Xbox Mobile Platform.”
Along with Sony, other significant corporations are raising concerns about the merger with regulatory organizations. However, judging by the tone of their submissions, Nvidia and Google are significantly less critical of the transaction.
Due to worries that the acquisition would hurt competition from rival console manufacturers through exclusivity, the FTC said late last year that it will file a lawsuit to halt Microsoft’s planned acquisition. Similar issues have been brought up by the Competition and Markets Authority (CMA) of the UK.
Microsoft has made numerous attempts over the past few months to allay these worries, notably by offering a pact to maintain Call of Duty on PlayStation for up to ten years and a similar commitment to bring the series to Nintendo platforms.
Nvidia and Google may be asked to testify before the FTC when the complaint gets to trial, which Bloomberg says is scheduled for August of this year, but it’s unclear just how involved the two companies will remain.