Google Delays Phasing Out Third-Party Cookies In Chrome

Third-party cookies in Google’s browser were supposed to be gone by 2022, however that date was later postponed to 2023. The Chrome cookie expiration has now been postponed until 2024. Once privacy-conscious substitutes are available, Google’s Privacy Sandbox programme will take the place of third-party cookies as well as cross-site tracking identifiers, fingerprinting, and other sneaky methods. Since then, Google has been developing new technologies, and more recently, Chrome trials have been made available for testing by developers.

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Google is “extending the testing timeframes for the Privacy Sandbox APIs before we disable third-party cookies in Chrome,” with that phase out now scheduled to start in the second half of 2024, citing “constant input” from partners. The most common criticism we’ve heard is that third-party cookies in Chrome should not be deprecated until sufficient time has been given to testing and evaluating the new Privacy Sandbox technologies. This comment is in line with our promise to the CMA to make sure that the Privacy Sandbox offers efficient, privacy-preserving technology and that the sector has enough time to implement these innovative approaches.

In the short term, Google will “gradually increase[s] the trial population throughout the rest of the year and into 2023,” expanding “Privacy Sandbox trials to millions of users globally” in August. Users will be presented with a prompt before being included in the trials with the option to manage their participation. We’ll keep an open ear for comments as the online community tries these APIs, and we’ll address them. After the debut and general availability of the Privacy Sandbox APIs in Chrome in Q3 2023, the aforementioned phase-out process will start. Soon, updated timelines will be accessible here.

Regarding Chrome:

  • A new, more capable Google Photos video editor is coming to Chromebooks.
  • Launch of Chrome OS Flex allows you to convert an outdated Mac or PC into a Chromebook.
  • During the revamp, Google experimented with various bizarre Chrome icons.
  • A new PWA install dialogue appears to be being tested in Chrome for desktop.

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