Gran Turismo Announces Partnership With Dior

At the GT World Series Showdown, a startling new partnership was revealed: Dior, a luxury and fashion company, would work with Polyphony Digital on a unique initiative. Kim Jones, the brand’s artistic director for men’s collections, designed exclusive new in-game products for Dior Couture’s first-ever virtual fashion initiative. Naturally, that extends to your driver avatar’s attire. In honour of the 30 Avenue Montaigne address in Paris, where Christian Dior first established the design firm, you may get a yellow and grey race suit with the Dior oblique pattern and a Christian Dior Atelier Avenue Montaigne emblem.

This is accompanied by complementary gloves and unique “Diorizon” shoes that also sport the renowned oblique pattern. The outfit also features the number 47, which represents the year Dior was founded and held its first fashion show. Next month, a car will also be made available at the Hagerty Collection Legends car dealership in addition to the wardrobe items. It is a distinct variation of the De Tomaso Mangusta and wears distinctive livery. The “47” number and exclusive Dior stickers are also displayed on the beige and grey vehicle.

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On Thursday, August 25, these things will become available in the game, which means a  game update is planned for that day. The update should also add what we assume is a new track that will serve as the site of the Toyota Gazoo Racing GT Series final round. Gran Turismo has collaborated with fashion firms before to create digital goods, of course. A legitimate purchase of real-world goods provides a code that enables gamers to download a customised Toyota Supra GT500 painted in the hues of streetwear company Anti Social Social Club.

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