July 20, 2022, EL SEGUNDO, Calif. Today, Mattel, Inc. (NASDAQ: MAT) said that it has reached a multi-year agreement with SpaceX to develop and market goods that encourage both collectors and kids to embrace their inner explorers of space. Under its renowned Matchbox brand, Mattel will start releasing toys in 2023 that are inspired by SpaceX. Parallel to this, Mattel Creations, the company’s platform for cooperation and direct sales to consumers, will begin to feature collectibles inspired by space exploration
. According to Nick Karamanos, SVP of Entertainment Partnerships at Mattel, “We take pleasure in our ability to develop goods and experiences that respect cultural moments and inspire humanity.” “We are excited to work with SpaceX and help spark unlimited play patterns for the space explorer in every kid as space exploration progresses more fast than ever before.” According to Brian Bjelde, vice president at SpaceX, “We feel that a future in which humanity is out among the stars is intrinsically more exciting than one in which we are not.” We are excited to collaborate with Mattel to encourage the next generation of space enthusiasts and explorers.
One of the world’s largest collections of children’s and family entertainment franchises is owned by Mattel, a renowned toy manufacturer. We develop cutting-edge goods and experiences that uplift, amuse, and foster children’s development through play. Through the iconic brands in our portfolio—including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®—as well as other well-known intellectual properties we own or have licenses for from international entertainment businesses, we engage consumers.
We provide live events, digital and gaming experiences, music, film and television programming, and music. We work with the top e-commerce and retail organizations in the globe to provide our items in more than 150 countries from our 35 operational locations. Since its inception in 1945, Mattel has taken great pride in being a reliable ally in enabling kids to discover the wonders of childhood and realise their full potential. Please visit us at mattel.com.