Next month, the 10th anniversary of the Global Citizen Festival, which is put on by the global nonprofit battling extreme poverty, will be celebrated with a free performance featuring Metallica, Mariah Carey, and The Jonas Brothers in Central Park, New York. On September 24, Usher, SZA, and H.E.R. will perform at a concert in Accra, Ghana, which will be broadcast worldwide. Hugh Evans, CEO of Global Citizen, said that the day will be less of a celebration and more of a call to action to resolve the various global challenges that exist right now.
We have reached a “critical inflection moment” where COVID has driven about 100 million people into abject poverty and the Russian invasion of Ukraine has just exacerbated the problem, he said. As many as 323 million people are currently suffering from severe hunger. And if we don’t move quickly, by November, as many as 200 million additional people might find themselves in extreme poverty, pushing the global total of those living in poverty back up to over a billion.
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Extreme poverty is defined by international organizations as living on less than $1.90 per day. Global Citizen has always encouraged people to use their voices to persuade global leaders and decision-makers to take action against hunger and poverty, according to “Quantico” star Priyanka Chopra Jonas, who will headline the Central Park event. However, it is now even more critical that we concentrate on those problems.
Chopra Jonas told The Associated Press that “immediate mobilisation” was necessary if action was to be taken. “So just seeing all of these people from different professions and spheres of society getting together and being inspired to actually create change now in an urgent way is just so amazing,” one person said. The concerts are free to attend, as are all Global Citizen activities. However, in order to receive the tickets, participants must sign up for Global Citizen and take part in the campaign’s problems.
While rapper Stormzy, Nigerian singer-songwriter Tems, Ghanian stars Gyakie, Sarkodie, and Stonebwoy, as well as pop star Charlie Puth, Latin sensation Rosalia, country star Mickey Guyton, and Italian rockers Maneskin will all perform in Accra, the Central Park lineup also includes pop star Charlie Puth, Italian rockers Maneskin, and pop star Mickey Guyton. Both performances will be televised and streamed on various platforms, including Twitter, YouTube, ABC, ABC News Live, FX, Hulu, iHeartRadio, and others.
On September 25, “Global Citizen Festival: Take Action NOW,” an ABC primetime special based on the performances, will air.Global Citizen intends to urge concertgoers to ask leaders in industry, philanthropy, and politics for specific improvements using the platform afforded by the events, according to the organisation. Evans wants to persuade Scandinavian nations, along with Ireland, Portugal, and other nations, to give their Special Drawing Rights in the International Monetary Fund to low-income nations, particularly in Africa, in order to reduce their debt repayment obligations.
These rights give access to about $100 billion in affordable financing. In addition to asking for more money from the US to combat climate change, he also wants $500 million in grants and donations for African farmers so they can grow more crops instead of relying on wheat and fertiliser from Russia and the Ukraine, both of which are in short supply as a result of the war.
The fact that empowering women and girls worldwide and their skills is the closest thing we have to a magic cure for ending poverty, according to Evans, is something else that needs to be addressed. “We’re requesting that the richest countries provide them $600 million in vital investments in their economic empowerment, sexual and reproductive health, and education.”
The strategy employed by Global Citizen to pique the interest of businesses and foundations on social media has been successful. According to the advocacy group, since its first Global Citizen Festival in 2012, it has helped raise $41.4 billion for its causes and impacted the lives of more than 1.15 billion people.
These are serious problems, according to Evans. “That’s why our initiatives emphasise eradicating extreme poverty immediately – not the following year, not the year after. We must address the most important concerns, such as gender equality, climate change, or the structural problems that contribute to poverty.