The Taylor Swift tour promoter is blaming Ticketmaster for the failed “Eras” ticket sale, which might raise more questions about the company’s sway over the market. Ticketmaster is controlled by Live Nation. Swift’s tour manager, AEG Presents, has denied allegations made by Ticketmaster and Live Nation’s major shareholder, Liberty Media, claiming the promoter decided to partner with the ticketing service.
AEG stated to CNBC, “Ticketmaster’s exclusive deals with the vast majority of venues on the ‘Eras’ tour compelled us to ticket through their system.” “We had no other option.” Live Nation didn’t answer right away when CNBC asked for a comment.
Following the cancellation of the public ticket sale due to overwhelming demand last week, AEG Presents’ response is the most recent example of finger-pointing. Swift laid the blame at the feet of an “outside entity” and vowed not to “make excuses for anyone.”
Last week, Liberty Media CEO Greg Maffei attributed the demand that crashed its website and caused delays in ticket sales to eager Swifties and bots. More regulation of Live Nation, which merged with Ticketmaster in 2010, was demanded by lawmakers, including Rep.
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Alexandria Ocasio-Cortez, D-N.Y., raised antitrust concerns. Maffei defended Ticketmaster’s reputation in the market and claimed that AEG “chose to employ us.”
According to the activist group “Break Up Ticketmaster,” because Live Nation owns 70% of the market for live event venues and ticketing, musicians and their agents have few options for where to sell their tickets.
They have requested that Live Nation and Ticketmaster be looked into for “increasing ticket prices” and “charging rip-off trash fees.” The actions of Live Nation before the Swift ticket sale controversy were the subject of an antitrust inquiry, according to a report in The New York Times on Friday.